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Kenna, an AI-powered virtual beauty assistant.
Delivering a fun, interactive beauty experience. Essence Cosmetics needed a fresh way to connect with customers, moving beyond static product displays to a dynamic, trend-driven discovery process. Instead of a traditional campaign, we collaborated with DEPT® to create an AI avatar that entertains and educates users with personalized beauty tips. → Design Decision: Focused on integrating conversational AI to guide product exploration, addressing the user need: "I want inspiration and guidance to find the right products."
→ Key Improvements: Introduced an AI-driven avatar for interactive product discovery, boosted engagement with tailored beauty tips (+40%), and enhanced trend awareness (+30%), creating a seamless, entertaining experience across platforms.
