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Simplifying 100,000+ Daily Trips at Hamburg’s Transit Hub

Simplifying 100,000+ daily trips at Hamburg’s busiest transit hub through user-centered design. → Challenge: Complex routes, unclear signage, and fragmented mobility information created daily frustration for commuters. → Design Solution: Instead of adding more information, we focused on clarity — developing intuitive maps, clear schedules, and a modular 3D wayfinding system for the innovation stop. → Impact: +40% faster orientation for first-time users. Increased visibility & engagement with new mobility offers

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live transint map hamburg

Jungfernstieg Local area

Every element of the design — from modular wayfinding to intuitive maps — was crafted to reduce stress and simplify orientation.

3D Indoor Plan Jungfernstieg

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